About Us

The Birth

FirmiAMO®️ was born in the heart of a dreamer.
I'm Anna: wife and mom, creative artisan, and tireless entrepreneur.
At 23, I ventured into the world of event & wedding planning, earning a master's degree in the field in Milan with Angelo Garini. Like any practical woman, my goal was to bring future brides' dreams to life without budget becoming a nightmare... That's how ProgettiAMO was born.
After graduating, I realized 'my' dream as both a bride and a wedding planner – with a dozen pageboys and bridesmaids following me down the aisle! That's when our first children, Nathan and Emily twins, enthusiastically arrived. Since then, my new goal has been to help mothers like me organize surprising birthday parties for their children without spending a fortune.

First Steps

Thus began my adventure into themed parties, designing party boxes where everything (and I mean everything!) is personalized, down to the smallest detail: from the invitation to the venue, from the sweet table to the dessert decorations. In addition to the cake, the 'themed biscuit' was a must... and this is where 'FirmiAMO'®️began to take shape.

Today...

My Signature...

I wondered if any dessert could have a ‘signature,’ or a distinctive logo, that identified its designer, moving beyond anonymity: enter the first ‘BiscoVisita.’ This was the beginning of an endless series of unstoppable and inspiring Bisco-Ideas (as well as a source of counterfeiting)!

Today, FirmiAMO®️ is an all-Italian brand, from design to production, with high-impact pre and post-sales support, capable of providing creative and concrete solutions for cake designers, pastry chefs, and, above all, people who love to create something authentic and inimitable with their own hands for a special and memorable event.